When vetting ORM services, don't let sales teams blur the lines between removal...

https://www.livebinders.com/b/3703941?tabid=a8f699d7-b0ba-6c1e-7019-d2f4d6196bd8

When vetting ORM services, don't let sales teams blur the lines between removal and suppression. True removal is rare, while suppression builds a moat of positive content. Always demand a written scope that defines exactly what they will touch