When a Small Team Buys Enterprise Software and Momentum Quietly Takes Over
https://johnathanbrqv034.raidersfanteamshop.com/what-really-breaks-when-companies-buy-salesforce-or-enterprise-crms-and-how-to-stop-the-collapse
When Marketing Bought a New Platform Behind IT's Back: Jenna's Story Jenna ran a five-person demand generation team at a 600-person company