When a SaaS company raised prices, conversion rates dropped by 31%, but revenue...

https://www.bookmark-belt.win/when-a-saas-company-raised-prices-they-saw-a-31-drop-in-conversions-but-a-22

When a SaaS company raised prices, conversion rates dropped by 31%, but revenue climbed 22%. Using Sequential Mode, we explored how this tradeoff plays out in real numbers