This article shows how ecommerce marketing works best as a connected system,...

https://dibz.me/blog/my-average-order-value-is-low-what-actually-works-to-raise-it-1286

This article shows how ecommerce marketing works best as a connected system, not a stack of separate campaigns. It connects acquisition, conversion, and retention so teams can see how a change affects CAC, conversion rate, and repeat purchases