Think of your digital footprint as the trail of breadcrumbs you leave behind...
https://seo.edu.rs/blog/active-vs-passive-digital-footprints-understanding-how-youre-being-tracked-11056
Think of your digital footprint as the trail of breadcrumbs you leave behind every time you go online. It’s a mix of your searches, clicks, and shopping habits that companies track to build a profile on you