Stop hiring "European" agencies that just translate your content. You need...

https://www.livebinders.com/b/3704305?tabid=bf7053bf-304b-013f-4305-da3f98bb51f2

Stop hiring "European" agencies that just translate your content. You need partners who grasp the nuances between language and locale. Demand proof of technical expertise like flawless hreflang validation in Search Console