Short brand names work better in digital gaming because they fit neatly in...

https://sierra-wiki.win/index.php/Why_a_Short_Name_Can_Still_Fail_if_the_Interface_and_Tone_Are_Messy

Short brand names work better in digital gaming because they fit neatly in mobile headers and look clean as app icons. They're easier for players to say and remember, which helps with word-of-mouth