search demand analysis
https://myseobreakevenanalysisexpert.silverstonebrief.com/posts/why-seo-breakeven-analysis-should-drive-your-search-strategy
When we did a search demand analysis last quarter, we dug deep into what people are actually typing into Google rather than just guessing their interests. The data revealed a surprising surge in niche long-tail queries about eco-friendly packaging solutions, which completely changed our content strategy and product roadmap for the coming year.