Rank tracking is obsolete. EU search is seeing a 30% CTR drop thanks to AI...

https://smoothdecorator.com/how-to-set-up-visibility-drop-alerts-for-enterprise-seo/

Rank tracking is obsolete. EU search is seeing a 30% CTR drop thanks to AI Overviews. We need to move toward live dashboards that measure zero-click visibility and prioritize schema-first content. Stop obsessing over rankings and start owning AI answers.