Rank tracking is dead. With AI Overviews, EU brands are seeing a 30% CTR drop...

https://www.phone-bookmarks.win/traditional-rank-tracking-is-failing-because-the-search-landscape-has-shifted

Rank tracking is dead. With AI Overviews, EU brands are seeing a 30% CTR drop as users get answers without ever clicking through. We are in a zero-click reality. Stop paying for stale, late monthly reports