Rank tracking doesn’t cut it anymore because AI Overviews are fundamentally...

https://www.scribd.com/document/1034747512/Is-It-Better-to-Build-In-House-AI-Search-Monitoring-or-Buy-a-Tool-175658

Rank tracking doesn’t cut it anymore because AI Overviews are fundamentally changing how we capture search volume. We are seeing a 30% CTR drop across our EU markets as more users find answers directly in the SERP. That is a lot of zero-click traffic