How Missing a 4x4 Reservation Cost a Dive Operator $12K — and What an Open Bed Vehicle Fixed
https://writeablog.net/humansltuu/h1-b-choosing-the-right-rig-for-rugged-adventures-vehicles-that-wont-leave
When a small dive operator in a busy coastal region ran out of 4x4s during peak season Blue Reef Dive Tours is a four-boat operator running day trips and short expeditions from a small coastal town. In year three they hit a growth wall