One day your rating is a solid 4.6, and the next, a wave of fake reviews tanks...

https://www.ibtimes.com/why-erasecom-go-reputation-management-company-businesses-seeking-cleaner-digital-profile-3793255

One day your rating is a solid 4.6, and the next, a wave of fake reviews tanks you to a 4.1. It’s infuriating, but panic is the enemy. I’ve seen businesses lose upwards of $50,000 in revenue because they handled a smear campaign the wrong way