Most agencies get stuck at 30% margins because they rely purely on service...

https://www.mediafire.com/file/iw4z3wmilf5xx7z/pdf-72285-88778.pdf/file

Most agencies get stuck at 30% margins because they rely purely on service retainers. If you turn your internal scripts into simple tools, you can pivot to a product mindset and chase the 70% plus margins that software companies enjoy.