How Readability Cut Through the Zero-Click Noise: A Story-First Guide to Writing for Scanners

https://www.hometalk.com/member/219842494/tyler124953

When a SaaS Marketer Chased Rankings and Lost Readers: Alex's Story In January 2024 Alex, head of content at a 45-person B2B SaaS company, set a simple goal: increase organic demo requests by 30% in 90 days