Getting your brand to appear in Perplexity answers isn't about stuffing...

https://stateofseo.com/how-do-i-explain-geo-to-my-ceo-in-60-seconds-and-why-you-should/

Getting your brand to appear in Perplexity answers isn't about stuffing keywords into your pages anymore. It is about building a digital footprint that machines can actually interpret. We focus on structured data through Schema