Fixing your search results requires a steady hand to avoid the Streisand...

https://www.active-bookmarks.win/negative-search-results-don-t-have-to-define-your-brand-you-should-start-with

Fixing your search results requires a steady hand to avoid the Streisand Effect. We start with a quiet audit to map exactly what appears online. Sometimes you can request direct removal for policy violations, but most situations call for smart suppression