Expanding into Europe usually sounds great until your hreflang tags turn into a...

https://technivorz.com/what-is-the-ranking-risk-when-migrating-from-com-to-de-fr-folders/

Expanding into Europe usually sounds great until your hreflang tags turn into a spiderweb of errors. I’ve seen too many cross-border migrations crater because search engines couldn't map the right region to the right page