content buckets

https://charlie-wiki.win/index.php/How_Digital_Marketing_Agencies_Navigate_the_Evolving_Online_Landscape

Content buckets are a way to group related topics or types of content together so they're easier to plan, create, and manage. Instead of treating each piece of content in isolation, you organize them into categories—like 'how-to guides', 'product updates', or 'customer stories'—that align with your audience's interests or stages in the customer journey. This helps maintain consistency and ensures you're covering all key areas over time.