Changing your SaaS pricing can increase revenue but often causes a drop in...

https://harperscoolthoughts.inkharbory.com/posts/why-my-dashboard-shows-22-revenue-lift-but-my-back-of-napkin-math-shows-a-drop

Changing your SaaS pricing can increase revenue but often causes a drop in conversion rates. One company saw a 31% conversion decrease yet gained a 22% boost in revenue after adjusting their pricing